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Wests Appoint New Commercial Operations Manager

Wests Rugby is very pleased to introduce our newly appointed Commercial Operations Manager, Maligi ‘Mils’ Finau.

Mils, a rugby man at heart, has recently completed his Bachelor of Sports Management and Sports Coaching Exercise Science, and is the Venue Manager at Public Bar, Manuka.

“I’m excited about the opportunity this role has to offer. I’ve met the Committee and we’ve already commenced planning around some of the significant objectives in place for 2018. I’m looking forward to working closely with our sponsors, as well as working with the wide range of volunteers that are involved with Wests,” Mils said.

The Commercial Operations Manager role will initially focus on enhancing existing sponsorship engagement, sourcing new sponsorship, event management and preparing the club for the season ahead. Mils’ experience brings a strong understanding of business, marketing, social media, and web based communication which will contribute to continually building on the success of the Wests brand.

Craig ‘Robbo’ Robberds previously performed both roles, however the new appointment sees a change in the Wests Rugby structure. Robbo’s new role as the Director of Rugby & Head Coach will have a sole focus on delivering a professional and tailored rugby program across all grades for 2018.

“Robbo has contributed an immense amount of effort to Wests Rugby, as a player, administrator and a coach. His commitment cannot be questioned. Robbo wants his focus to be on the coaching side and the club completely supports his decision. We are thrilled to have Mils come into this role and we know he has a lot to offer the club and our stakeholders,” Vice-President Graeme Cook said.

Wests are currently looking for sponsors to join the Pride in 2018. Visit our sponsors page to find out more (

Mils will be engaging with all our sponsors over the coming weeks, however if you would like to get in touch sooner please email him at

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